Best On-Page SEO Practices in 2023
It’s critical to follow the newest SEO trends and best practices as we enter the future of digital marketing. On-page SEO is one area that is extremely important for website owners. We’ll go over some of the most important on-page SEO components in this article that you should pay attention to in 2023.
It’s crucial to first recognize that Google’s search engine algorithm is constantly changing. In recent years, we’ve seen updates like Panda, Penguin, and Hummingbird that have affected how website owners should structure their sites for link building and anchor text usage. However, despite these changes, on-page SEO has remained relatively unchanged.
The truth is, every on-page SEO task is actually for the benefit of the user. Google wants to ensure that users are happy when they visit your web page, and the only way to know this is through engagement. How long are users spending reading your content? This is why it’s essential to create high-quality, engaging content that keeps users on your site for longer.
With that in mind, here are some essential on-page SEO elements to pay attention to in 2023:
1. Site Speed
Duplicate content can slow down indexing, so it’s important to examine your site and remove any unnecessary content. Additionally, Google cares a lot about page load time, as users are becoming increasingly impatient. From the Webmasters Central Blog:
“At Google, we’re striving to make the whole web fast. As part of that effort, we’re launching a new web-based tool in Google Labs, Page Speed Online, which analyzes the performance of web pages and gives specific suggestions for making them faster. Page Speed Online is available from any browser, at any time. This allows website owners to get immediate access to Page Speed performance suggestions so they can make their pages faster.”
A study showed a delay of just one second in page response time can result in a 7% reduction in conversions. Use tools like Ubersuggest’s site audit to check your site’s load time and make improvements as needed.
As mentioned earlier, it’s important to create high-quality, engaging content that keeps users on your site. This not only improves user engagement but also helps boost your search traffic and rankings. Make sure your content is well-researched, informative, and easy to read.
Meta tags are HTML tags that provide information about your page to search engines. These include the title tag, meta description, and header tags (H1, H2, etc.). Make sure these tags are properly optimised for your keywords and accurately reflect the content of your page.
Images can add visual appeal to your site, but they can also slow down page load time if they’re not optimised. Make sure to compress your images, use relevant file names, and include alt tags that accurately describe the image.
By focusing on these key elements of on-page SEO, you’ll be well on your way to improving your search traffic and rankings in 2023. Remember, the ultimate goal is to create a user-friendly, engaging experience that keeps visitors coming back.
2. Essential Tag Fundamentals
Types of Meta Tags from Data Flair
Meta tags may not have the same impact on SEO as they used to, but they are still an important aspect of on-page optimization. In this blog, we will discuss the two major types of meta tags that you should pay attention to: title tags and meta descriptions.
Title tags are used to define the title of your web page or document. They are mostly used to display preview snippets of your web pages in search engine results. When writing your title tag, it should be short, clear, and descriptive, but avoid duplicating content from the page content.
The ideal length for a title tag is between 50-60 characters, as Google will only show the first 60 characters if it exceeds this limit. You can use Moz’s preview tool to see how your title tags will appear in the search engine.
Meta descriptions are used by search engines to gauge what topic you’re writing about and the audience that they should send to that page. Keep your meta description short, no more than 160 characters, and make it descriptive.
Avoid stuffing keywords into your meta description, as it will work against you. Instead, use synonyms or latent semantic indexing (LSI) of your main keyword to achieve on-page SEO in the meta description.
It’s also important to avoid duplicating title tags or meta descriptions. Tools like Ubersuggest can help you identify any issues with your title tags or meta descriptions, such as duplicate content. Unless there’s a good reason for it, such as using the same title for content in different languages, it’s important to make the necessary changes to your meta tags. By following these tips and paying attention to your title tags and meta descriptions, you can improve your on-page SEO and increase your chances of appearing in search engine results.
3. Creating Content That Drives Search Traffic
As a business owner, creating effective content is crucial for driving search traffic and growing your brand. While the phrase “content is king” is often thrown around in the world of digital marketing, there is so much more to successful content marketing than simply creating content.
To drive traffic to your website, you need to focus on crafting content that is practical, useful, and valuable to your target audience. This includes using specific long-tail keyword phrases and anchor words that indicate buyer positioning and urgency. By creating in-depth, well-written content that solves a problem for your audience, you will see an increase in traffic from long-tail searches.
In today’s digital landscape, your customers are well-informed and savvy. It’s important to listen to their needs and questions in order to understand what they want from your brand. This can help you tailor your content to meet their specific needs and drive more traffic to your website.
According to Demand Metric, 76% of online shoppers felt excited and closer to a company after reading its custom content. That’s why 78% of CMOs consider custom content to be the future of digital marketing.
Additionally, it’s important to keep in mind that user experience optimisation is key when it comes to driving traffic. Your content and design should be easy to navigate, with a focus on answering the questions of your target audience. This includes making sure your website loads quickly and is optimised for search engines, without sacrificing the user experience.
It’s also worth noting that duplicate content is no longer an effective strategy for driving traffic, as search algorithms are now able to detect and penalise duplicate content. Instead, focus on creating unique, high-quality content that is easy to share and provides value to your audience.
In the end, it’s all about creating a positive experience for your users. By answering their questions and providing valuable content, you can build trust and loyalty with your audience, ultimately driving more traffic to your website and growing your business.
The Google Panda algorithm update was first released in February 2011 with the goal of returning high-quality results for users when they enter a keyword phrase into the search box. Despite other updates being released since then, Panda’s effects are still being felt today. The algorithm penalises low-quality content and thin sites, leading to an improvement in search rankings for high-quality content.
Marketers have come to understand the importance of creating valuable content in order to achieve success. Panda made it easier for them to engage with their audience through conversation-starting content. Google’s subsequent update, Hummingbird, further emphasised the need to meet the user’s needs through valuable content.
To improve search rankings, it’s important to avoid both low-quality and thin content. Gone are the days of generic content with no value. Instead, aim to create in-depth articles of 2000 words or more to boost search engine result page (SERP) rankings. Additionally, Google places a high value on fresh content, so regularly updating your site with new and relevant information can help improve your rankings.
Keep in mind that different searches have different freshness needs, and some keywords will require more frequent updates than others. Hot trends and recurring events are examples of search terms that benefit from fresh content. Authority sites that consistently publish fresh content, such as Mashable, tend to perform well in search rankings
4. Optimising Crawlability
Search Engine Optimisation (SEO) is a crucial element of any digital marketing strategy. While it may seem complex, the key to success is focusing on the basics. There are three main factors that contribute to a website’s success in the search engine results pages (SERPs):
- Link building
The term “crawlability” describes how simple it is for search engine spiders to access and index the pages of a website. If your links are broken or the spiders can’t access your pages easily, your website’s performance in the SERPs will suffer. It’s important to keep in mind that search engine spiders are not as intelligent as they are often portrayed to be, and it’s up to the website owner to ensure that their pages are easily crawlable.
Making sure that the internal pages of your website are linked together is one way to increase crawlability. This facilitates new content discovery and indexing by the spiders, which enhances search engine outcomes. A website’s rankings may also be improved by increasing crawlability, according to some case studies.
Another important aspect of SEO is creating high-quality, engaging content optimised for mobile and desktop platforms. This will help to boost engagement and sharing, which in turn will improve your website’s search engine rankings.
When it comes to link building, it’s important to focus on creating high-quality, natural links that are relevant to your website’s content. This will help to improve your website’s visibility and authority in the eyes of search engines.
Finally, it’s important to pay attention to the structure of your website’s URLs. The URL, or Universal Resource Locator, is the address of a web page on your site and is an important SEO best practice. There is no one-size-fits-all solution for structuring URLs, but a good rule of thumb is to keep them short and keyword-rich and to model your structure after that of authority sites in your niche.
In conclusion, SEO may seem complex, but by focusing on the basics of crawlability, content, and link building, you can improve your website’s search engine rankings and drive more organic traffic to your site. Remember that SEO is a never-ending learning process, and by staying current on the latest best practices, you can ensure that your website is always performing at its peak.
5. Mobile-Friendly (Responsive)
When it comes to website design, one of the most important considerations is mobile-friendliness. With the rise of smartphones and tablets, more and more people are accessing the internet on the go. This means that if your site is not optimised for mobile devices, you could be missing out on a significant portion of your audience.
Google has recognized the importance of mobile-friendliness, and in April 2015 they rolled out an update that put a greater emphasis on responsive design. This update, known as Google Panda, affected over 40% of Fortune 500 websites. Those sites that were not prepared for the update saw a significant drop in their search rankings.
One example of a company that was affected by the update is eBay, which lost 80% of its prime rankings. On the other hand, a legal software company with a responsive design saw an initial decrease in rankings, but then a substantial rise a week later.
Searchmetrics compiled a list of authority sites that were lost and those that gained as a result of the mobile update. Some of the sites that lost visibility included Box Office Mojo, which did not have a mobile-friendly site.
The moral of the story is that it’s important to be prepared for updates like Google Panda. And with mobile usage only continuing to rise, it’s more important than ever to make sure your site is optimised for mobile devices.
You can check whether or not your site is responsive by using Google’s mobile-friendliness test tool. Simply enter your site’s URL into the search box, and click the “Test URL” button. If your site is not mobile-friendly, you’ll get a result indicating as such.
Include responsiveness in your on-page SEO checklist, because the majority of your users will access your site via mobile devices. This means that you must organise your site for mobile users to ensure that they have the best experience possible when visiting your site.
What is an example of on-page SEO?
On-page SEO refers to optimising elements of your website that influence its search engine ranking. One example of on-page SEO is incorporating primary keywords into your headers, such as the <h1> and <h2> tags. This can also be applied to other elements like alt text, meta descriptions, and page URLs. For example, if your primary keyword is “summer fashion,” you could create a blog post titled “10 Must-Have Summer Fashion Trends for Women.” This not only appeals to human readers but also tells search engines that your website is an authoritative source on the subject.
Why is on-page SEO important?
Why is on-page SEO important? By optimising your website for both search engines and human readers, you improve your chances of ranking higher in search results and attracting more potential customers. On-page SEO also helps Google understand the value and relevance of your website to users.
It is critical to focus on the foundation of your website in order to achieve successful on-page SEO. This includes studying your Google webmaster tools and analytics to understand what your target audience is looking for, and committing to the ongoing process of optimising your website. By taking the time to focus on on-page SEO, you’ll not only see an improvement in search engine rankings but also in the overall user experience of your website.