What is the Impact of Poor Accessibility on my Website?
What is the Impact of Poor Accessibility on my Website? Google uses a plethora of factors when ranking your website for search results. Accessibility is one that Google finds hard to measure because it’s difficult to index. However, this doesn’t mean that having poor accessibility on your site won’t impact your rankings! Your accessibility contributes […]
How to Discover Local SEO Keywords
How to Discover Local SEO Keywords When you are a start-up business, your local audience is your most important one. Consumers are increasingly seeking products and services in their local area, which means they have a vested interest in your business. The internet is the place consumers go to research local businesses, and what products […]
How to Boost Your Local SEO with Link Building
How to Boost Your Local SEO with Link Building Consumers are increasingly invested in connecting with local businesses, and this is changing the way they search for things. 81 percent of consumers used Google to search local businesses. Google has reported a significant increase in the use of the phrase “near me” in searches. So, if […]
How to Achieve UX Accessibility on Your Website
How to Achieve UX Accessibility on Your Website Poor user experience (UX) design can create barriers that hinder the functionality of the website for users with sensory, cognitive, or physical disabilities. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of just over […]
How Can Core Web Vitals Help Your Small Business?
How Can Core Web Vitals Help Your Small Business? This digital marketing game aims to drive traffic to your website, resulting in a wider organic audience, and ultimately an increase in sales. One of the biggest factors in securing a sale, or even a lasting impression with your consumer, is their experience on your website. […]
Guide to utilise Google Analytics 4 (GA4) Landing Page Report
This post will demonstrate how to run a GA4 landing report, and through some insightful tips will have you feeling confident in navigating GA4.
What Is Google Analytics 4?