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Creating Content That Performs Well on Google: A Deeper Dive

How to Create Content That Performs Well on Google

Creating Content That Performs Well on Google: A Deeper Dive It is no secret that ranking on the front page of Google is the aim of almost any business. Many know that ranking on the front page leads to much more traffic, leads, and potential sales. But with so many businesses vying for the top […]

SEO & SEM What’s the Difference

SEO vs. SEM What's the Difference

SEO & SEM What’s the Difference It can boost a company’s online exposure by combining search engine optimisation (SEO) and search engine marketing (SEM). Both organic and paid search results can be found while using Google. Organic traffic is attracted via search engine optimisation (SEO), whereas paid search ads are used to draw visitors to […]

Best On-Page SEO Practices in 2024

Best SEO Practices 2024

Best On-Page SEO Practices in 2024 It’s critical to follow the newest SEO trends and best practices as we enter the future of digital marketing. On-page SEO is one area that is extremely important for website owners. We’ll go over some of the most important on-page SEO components in this article that you should pay […]

The Battle of Backlinks and Referring Domains: What is the Difference Between them?

What-is-the-Difference-Between-Backlinks-and-Referring-Domains

The Battle of Backlinks and Referring Domains: What is the Difference Between them? To maximise your SEO strategy, you need to have a strong understanding of the difference between a backlink and a referring domain (RD). Understanding how each of these helps your website will allow you to use them to improve your Google rankings. […]

Keeping Your SEO Strategy Effective

Keeping-Your-SEO-Strategy-Effective

Keeping Your SEO Strategy on Trend There are always new SEO trends emerging that can help you keep your SEO strategy current. There are also some pillars of SEO that aren’t new but are still integral to your website’s ranking. Things like Core Web Vitals, voice search, mobile SEO, user intent and local SEO are strategies that still need […]

How to Maintain Your SEO

How-to-Maintain-Your-SEO

How to Maintain Your SEO Guide The world of websites and search engine rankings is constantly evolving, with new trends and developments appearing regularly. Google, in particular, is known for frequently updating its algorithm and ranking system, which can have significant impacts on how websites are ranked and found by users. These changes can be […]

What is the Impact of Poor Accessibility on my Website?

What is the Impact of Poor Accessibility on my Website

What is the Impact of Poor Accessibility on my Website? Google uses a plethora of factors when ranking your website for search results. Accessibility is one that Google finds hard to measure because it’s difficult to index. However, this doesn’t mean that having poor accessibility on your site won’t impact your rankings! Your accessibility contributes […]