The Battle of Backlinks and Referring Domains: What is the Difference Between them?
The Battle of Backlinks and Referring Domains: What is the Difference Between them? To maximise your SEO strategy, you need to have a strong understanding of the difference between a backlink and a referring domain (RD). Understanding how each of these helps your website will allow you to use them to improve your Google rankings. […]
Keeping Your SEO Strategy Effective
Keeping Your SEO Strategy on Trend There are always new SEO trends emerging that can help you keep your SEO strategy current. There are also some pillars of SEO that aren’t new but are still integral to your website’s ranking. Things like Core Web Vitals, voice search, mobile SEO, user intent and local SEO are strategies that still need […]
How to Maintain Your SEO
How to Maintain Your SEO Guide The world of websites and search engine rankings is constantly evolving, with new trends and developments appearing regularly. Google, in particular, is known for frequently updating its algorithm and ranking system, which can have significant impacts on how websites are ranked and found by users. These changes can be […]
What is the Impact of Poor Accessibility on my Website?
What is the Impact of Poor Accessibility on my Website? Google uses a plethora of factors when ranking your website for search results. Accessibility is one that Google finds hard to measure because it’s difficult to index. However, this doesn’t mean that having poor accessibility on your site won’t impact your rankings! Your accessibility contributes […]
How to Discover Local SEO Keywords
How to Discover Local SEO Keywords When you are a start-up business, your local audience is your most important one. Consumers are increasingly seeking products and services in their local area, which means they have a vested interest in your business. The internet is the place consumers go to research local businesses, and what products […]
How to Boost Your Local SEO with Link Building
How to Boost Your Local SEO with Link Building Consumers are increasingly invested in connecting with local businesses, and this is changing the way they search for things. 81 percent of consumers used Google to search local businesses. Google has reported a significant increase in the use of the phrase “near me” in searches. So, if […]
How to Achieve UX Accessibility on Your Website
How to Achieve UX Accessibility on Your Website Poor user experience (UX) design can create barriers that hinder the functionality of the website for users with sensory, cognitive, or physical disabilities. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of just over […]
How Can Core Web Vitals Help Your Small Business?
How Can Core Web Vitals Help Your Small Business? This digital marketing game aims to drive traffic to your website, resulting in a wider organic audience, and ultimately an increase in sales. One of the biggest factors in securing a sale, or even a lasting impression with your consumer, is their experience on your website. […]
Guide to utilise Google Analytics 4 (GA4) Landing Page Report
This post will demonstrate how to run a GA4 landing report, and through some insightful tips will have you feeling confident in navigating GA4.
What Is Google Analytics 4?
How to Create a File Download Button with Elementor
How to Create a File Download Button with Elementor This tutorial shows you how to turn a button into a file download button that invites visitors to get different sorts of files, such as eBooks. Your website’s visitors can simply save the files to their computer or any other device with just one click. Learn […]
